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BUSINESS GROWTH - 8 Ways To Improve Website Ranking

Life Events Library

August 2019

BUSINESS GROWTH - 8 Ways To Improve Website Ranking

Improve CPA Website Ranking, Improve Google RankingYour accounting firm finally has a website, well done! But, you can’t sit back and wait for your target audience or clientele to stumble on your website by chance.

Establishing an online presence is the next challenge that you have to deal with. Otherwise, your site will just be like a million others. If you set up a website with an intention to get more customers, then this article will help you do exactly that.

Here are 8 things you could be ignoring, but they hold the key to growing your traffic and eventually your client base.

1. Have a Bio

People want to know who they are working with, after all they will be entrusting you their priced processions or assets. But, what do you include in a bio or About section.

  • Include a photo - First impressions matter. Make sure to hire a professional to take your photo. This is a step to creating trust and credibility with visitors to your site.
  • Include your credentials –In the accounting industry professional designations carry a lot of weight. People also want to know if you are qualified to handle their problems.
  • Don’t forget to specify the particular clientele you serve. It will be difficult for people to trust you if you sound like a generalist.

2. Invest in local SEO

In today’s digital world, whenever a person or business is looking for an accountant, one of the first places to go to is the internet. It also happens that people mainly only look at the first page results from a search engine. You may have come across this quote that says “If you want to hide a dead body, the best place would be Page 2 of Google”. This is bad joke, but ture, people hardly visit the second page of search engine results. Invest in a long term SEO for accountants

3. Help the search engines find you

The reason your CPA business website is not getting traffic is that search engines don’t know you exist. As the search engines crawl the web for content, they don’t read every single line that exists on your site. There are three important codes that will help your site be found quickly, this include:

  • H1 tag – the major headline on each page
  • The page title, this is the title that appears on the top bar of a browser. This also shows up as the headline of your site on the search engine result pages.
  • Meta description is important since 200 or so characters of the information you put here is used to describe the site on the search engine results.

One secret is to include your top keywords into all the above tags, as it makes it easier for the search engines to know what your site is about. For instance, include your location and top services offered on all the tags.

4. Include fresh and educative content

Publishing regular fresh content helps to build a returning audience. Fresh content helps your website in various ways. First, you are able to target a wider range of keywords including long-tail keywords and phrases. More fresh content means more links and more linkable content for others to link to, and this is important as backlinks are essential for SEO. When someone links to content on your site, search engines find that as a mark of trust and gives your website a boost.

At the same time you can use fresh content to answer questions that your target audience is likely to find useful. Example Service2Client’s WordPress plugin Dynamic Post will automatically move your Dynamic Content articles to your WordPress blog and optimize them. This can be a powerful tool for bringing in local traffic.

Don’t forget to include helpful resources such as financial calculators. By doing this you will earn yourself returning visitors and this increases your conversion rates.

Plus, when you have more people visiting your website, it builds authority for your site and this helps the search engines rank you higher.

5. Don’t ignore the social media

Creating a business account on Facebook, LinkedIn and other social media platforms is a simple way to get noticed. Once you have these accounts, actively make posts and it doesn’t have to be about promoting your business all the time. You can post helpful guides or how-tos. Embed your social media accounts on your website and enable content sharing. Make sure to engage your online readers by responding to comments or messages.

You can also make your social media a posting place for important company and tax notices. If your client’s think they need to follow you to get noticed about tax due dates, this can bring in new followers. This is a sure way for your online readers to spread a good word about your business.

When you have a good size following you can add social media auto post to your account to help feed your follows with content.

6. Take it a step further

Include videos offering tips or in case you have had a latest speaking engagement on accounting related issues. This is guaranteed to help you reinforce your brand and help to put emphasize on what you offer.

Ensure your content adheres to compliance requirements or any industry regulations. Keep in mind that accounting or financial industry operates in a strict regulatory environment.

7. Use local media

Old is gold. A lot of people are moving to getting almost all their information online. But, this doesn’t mean you can’t reach out to local papers or radio stations. You can use these channels to share information such as an upcoming events and direct people to your website for more information.

8. Work with a professional web developer

Working with a professional team will help to improve the technical aspect of your website. Features such as ease of navigation, website speed and mobile-friendliness should not be ignored. This will ensure that once people visit your website they will stay on and even visit again. Remember that the search engines also use this information to rank your website as it means the user experience was good.

9. SEO Specialty Services

If you are in a highly popluated area and have a lot of competition, you might need one or more of these services. 

  • Backlink Monitoring - Review of links for toxisity level and disavow submittions to Google.
  • Backlink Campaign - The seeking for positive backlinks to your website.
  • Auto Media Schualed Posting - Have a following on social media and can't keep up feeding your follows good content. This is the option for you. Make one months posts in less than an hour.
  • Adwords Management

Too much to handle?

We can help! As a busy CPA you may not have the time to implement all these tips. We understand that you have a business to run and that’s why we at Service2Client offer our services to you. Give us a call at 214-221-2870 or email sales@service2client.com, so we can help you get your CPA website noticed.

And by the way, if this got your attention, remember to always end with a call to action (CTA).


These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact their CPA regarding the topics in these articles.

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