Why Website Content is important
Ever get a call from a client saying "Your website has bad content"
Do you own a sleek, modern, and well designed website, but your analytics show you have low traffic. Ever wondered why? The answer is in the kind of quality content you have or haven't put on your website.
Great content on pages and blog posts is what drives visitors to your site. You may have come across the quote: Content is King! This quote simply means that the success of a website is determined by the user experience by your web content. All other components such as the design, images, and video provide a supporting role. Most people think of it the other way around. The content should also be easy to read, with a call to action or question to answer at the end. All these elements combine to make a great website and Google will agree.
Relevant and keyword-rich content not only delivers the right message but also helps customers find you easily.
Think of content as your sales rep, the question is – is your sales rep making you good sales?
Keywords are the Key
When coming up with content for a web page it is vital that you research on the kind of keywords that visitors are likely to look for. To demonstrate the importance of keywords let us use “beating credit card debt”.[ Google "beating credit card debt" ] If you typed this on Google you will find this page (https://dynamicontent.net/article.php?dcarticleid=1091) from the Dynamic content on the first page.
By using specific keyword(s) you will be targeting the attention of your prospective customers.
Unique Content vs Reused Content
Search engine optimization requires that content be original and not duplicated elsewhere. This is because a search algorithm ranks unique content highly, while duplicate content can be penalized.
Coming up with new content every now and then maybe quite taxing. But, Old is Gold. Yes, you can reuse your old content to drive more website traffic, without annoying the search engines. Let us briefly look at 5 ways you can reuse your old content.
- Refresh old posts by modifying old posts to include content relevant to current times.
- Including a link to an old post that has content relating to your new post.
- Create videos using your old content.
- Change the keywords, especially on posts that didn’t perform well.
- By posting and promoting the content on social media platforms.
By reusing your old content you’re reaching out to new audiences. It also helps to reinforce your message, and this will help turn your site visitors to potential customers.
SEO & Custom Content Cast Study
How Our Content Services Will Help Grow Your Business
We've just looked at how important content is to your business. Every business, regardless of its size or location needs internet exposure in today's digital world.
As a company, whether small or large, there are various business related activities to deal with. As a result, creating new content or updating your website content may take a back sit.
That's where we come in! When you choose our website content services you'll be choosing a partner dedicated to your company's success.
We've already helped hundreds of businesses to grow. One such business is Mcwain and Company. We started providing content (example) and SEO for McSwain when he was a sole proprietor with a few employees. Over the years, with the help of our SEO Service and Dynamic Content strategies the company has now grown to a large company with multiple location..
Unique Website Content is the foundation that great sites are built on:
The power of unique content. You can test this website using copyscape.com and search any of the content to see. If there is match somewhere else on the internet, you will be able to see it in CopyScape.com. As tested on 1 day we found only 2 listing, both from the Mr McSwains's website. This is a great thing to Google and a powerful tool for Mr McSwain.
As a result, for keyword "Tax Prepartion Olympia WA"
and in combination with other SEO tricks Mr. McSwains page is at the top of Google's 1st Page.
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